Marketing Management by Philip Kotler, Eleventh Edition, (719 Slides Powerpoint Show with 22 Chapters)

Philip Kotler | Prentice Hall; 12 edition (January 1, 2006) | 719 Slides Powerpoint Show with 22 Chapters | Language: English | ISBN-10: 0131457578 | ISBN-13: 978-0131457577 | 40.75Mb

This worldwide best-selling book, the contents of which is presented here in 719 slides, highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

This powerpoint show covers the following 22 chapters:

1. DEFINING MARKETING FOR THE 21st CENTURY
2. ADAPTING MARKETING TO THE NEW ECONOMY
3. BUILDING CUSTOMER SATISFACTION, VALUE, AND RETENTION
4. WINNING MARKETS THROUGH MARKET-ORIENTED STRATEGIC PLANNING
5. GATHERING INFORMATION AND MEASURING MARKET DEMAND
6. SCANNING THE MARKETING ENVIRONMENT
7. ANALYSING CONSUMER MARKETS AND BUYER BEHAVIOUR
8. ANALYSING BUSINESS MARKETS AND BUSINESS BUYING BEHAVIOUR
9. DEALING WITH THE COMPETITION
10. IDENTIFYING MARKET SEGMENTS AND SELECTING TARGET MARKETS
11. POSITIONING AND DIFFERENTIATING MARKET THROUGH PRODUCT LIFE CYCLE
12. DEVELOPING NEW MARKET OFFERINGS
13. DESIGNING GLOBAL MARKET OFFERINGS
14. SETTING THE PRODUCT AND BRANDING STRATEGY
15. DESIGNING AND MANAGING SERVICES
16. DEVELOPING PRICE STRATEGIES AND PROGRAMS
17. DESIGNING AND MANAGING VALUE NETWORKS AND MARKETING CHANNELS
18. MANAGING RETAILING, WHOLESALING AND MARKET LOGISTICS
19. MANAGING INTEGRATED MARKETING COMMUNICATIONS
20. MANAGING ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS, AND DIRECT MARKETING
21. MANAGING THE SALES FORCE
22. MANAGING THE TOTAL MARKETING EFFORT.

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