Branded Male: Marketing to Men by Mark Tungate
#Hardcover: 228 pages
#Publisher: Kogan Page Ltd (3 Feb 2008)
#Language English
#ISBN-10: 0749450118
#ISBN-13: 978-0749450113
#Format: PDF | 1.65Mb
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male’s weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities.
Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books.
Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.
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